Wella Professionals Ultimate Repair Shampoo is a rich creamy shampoo that gently and effectively cleanses the hair with a luxurious lather. Formulated with Metal Purifier technology to detox your hair of all small impurities that can be harmful to the hair (metals, product build-up, oils, dirt, and pollution) and starts to rebuild the hair. The formula gently prepares hair for further repair treatment and care routine.Formulated with AHA to rebuild the inside strength of the hair and Omega-9 to replenish the outside barrier of the hair fiber. Formulated with Metal Purifier technology to purify and detox hair from metals. Gently prepares hair for further repair treatment and care routine. Lightweight cream formula for luxurious foaming—lavish texture and subtle scent. Provides sumptuous moisture after just one use that lasts up to 4 washes* *When using ULTIMATE REPAIR Steps 1 (shampoo), 2 (conditioner) & 3 (Miracle Hair Rescue)Formulation highlights:Patented technology* with AHA and Omega-9 to strengthen and rebuild the hair inside and outLightweight cream formula for luxurious foaming, lavish texture and luxurious scentFor all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coilyDermatologically testedVegan / Formulated without animal derived ingredientsColour safeCommitted to no animal testing***when used as part of the Ultimate Repair routine**Wella company is a member in International Collaboration on Cosmetics Safety