CleanserThis dual action sulfate surfactant free strengthening cleanser creates a creamy foam and helps to balance the scalp microbiome.Its Kerabiotic BLOND GUARD technology strengthens hair, neutralizes unwanted yellow tones, helps to restore and recover bleached hair to help reduce breakage, enhances color gloss and improves its vibrancy. It can be boosted with our Anti-Brassiness purple drops for a customized neutralization.Who is it for?Anyone with blonde, bleached, white, or highlighted hair who wish to neutralize brassiness and maintain cool blonde hair color.Key BenefitsThe Strengthening Purple Cleanser for blonde hair neutralizes brassiness, strengthens hair and respects and balances the scalp.BenefitsNeutralizes brassiness.Strengthens hair.Restores and recovers bleached hair.Improves vibrancy and shine.Respects and balances the scalp.Formulated without adding sulfates: protects color.Skincare-inspired creamy foam.Dermatologically tested.Does not stain hands.TechnologyOur exclusive technology embraces skinification, merging skincare ingredients to balance the scalp’s microbiome.Our exclusive Kerabiotic BLOND GUARD technology allows the cleanser to neutralize unwanted yellow tones, restore and recover bleached hair, and enhance color gloss.