{"product_id":"preference-permanent-color-ultra-platinum","title":"Preference Permanent Color Ultra Platinum","description":"\u003cp\u003eAbsolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir with a luxurious fragrance to help enhance your lightening experience.Key featuresUp to 8 weeks of fade-defying colourLustrous day-1 colour and shineUltra-intense. Enriched with purple dyes to prevent a brassy effect. A reinforcing purple conditioner that intensely nourishes hair and reduces breakage, for up to 5x stronger hair* (instrumental test)\u003c\/p\u003e","brand":"Iorder On","offers":[{"title":"Default Title","offer_id":56027682079101,"sku":null,"price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/5850\/7656\/files\/preference-permanent-color-ultra-platinum_9ff7db98-9324-45ab-97cd-7a2f82db4c24.jpg?v=1747498725","url":"https:\/\/www.iorderon.com\/products\/preference-permanent-color-ultra-platinum","provider":"onlyPINKplease","version":"1.0","type":"link"}