Preference Infinia Permanent Color 8 California

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.Up to 8 weeks of fade-defying colourLustrous Day-1 colour and shineUltra-intensePreference, the expert of fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.