Max Factor Colour Elixir Lipstick 135 Pure Plumis a hydrating, richly pigmented lipstick that offers a beautiful nude shade with a creamy finish. Designed to provide both color and care, this lipstick nourishes the lips while delivering long-lasting, vibrant color. More than 60% of the Color Elixir Lipstick formula consists of nourishing active ingredients and antioxidants, including shea, avocado and aloe butter and vitamin E, which immediately make the lips soft and supple. The result? Your lips feel soft and hydrated for up to 24 hours. Whether you go for a classic red, silky nude, seductive mauve or bold pink shade, all Color Elixir Lipsticks are intensely pigmented and provide your lips with the perfect amount of color.Nourishing Formula: Enriched with a blend of moisturizing ingredients, including shea butter, avocado, and aloe vera, to condition and soften lips.Intense Color: Offers rich, even pigmentation that delivers a smooth, full-coverage nude look in just one swipe.Simply Nude Shade: A flattering, natural nude hue that complements a variety of skin tones, perfect for both everyday wear and more polished looks.Creamy Texture: Glides on smoothly for a comfortable, hydrating feel without drying out the lips.Long-Lasting Wear: Despite its creamy and hydrating formula, it provides a long-lasting finish that stays put for hours without feathering.Smooth and Soft Lips: The lipstick’s conditioning properties help keep lips soft and smooth, reducing the appearance of dryness and lines over time.