Joico K-Pak Reconstructing Shampoo gently cleanses damaged hair with its rich lather, instantly improving elasticity, strength, and shine.Formulated with Joico's Smart Release Technology, a protective liposome delivery system containing Rose Hip Oil, Arginine and Keratin, it repairs, strengthens and negates the effect of thermal styling. Keratin replaces lost proteins, Guajava Fruit Extract provides antioxidant protection, and Evening Primrose Oil hydrates and nourishes the hair with essential fatty acids.Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether the source of your hair damage is overzealous thermal styling or harsh chemical use, K-Pak Reconstructing Shampoo helps restore hair to its original, healthy-looking condition. This will also give your hair a coat of protection against further damage.Restore your hair to its original fullness with Joico K-PAK Shampoo to Repair Damage. This shampoo begins the reconstruction process for your hair using a unique cream foundation enriched with Joico’s exclusive Keratin Silicone Complex.Joico K-PAK Shampoo to Repair Damage cares for your hair, gently cleansing while enriching its elasticity, strength and shine.Repairs hair damaged by heat and colourReconstructs and strengthensRestores elasticity and shine