{"product_id":"innova-texture-soft-clay-3-style-hold","title":"Innova Texture Soft Clay 3 Style Hold","description":"\u003cp\u003eInnova Texture Soft Clay 3 Style Hold is a premium styling product that combines the flexibility of a clay with the strong hold necessary for various hairstyles. It’s ideal for achieving a natural, textured look with a soft, matte finish. Create remouldable matte styles and disheveled looks with Indola Innova Soft Clay. New emulsion texture provides a lighter feel and a great re-shapability. Features UV-filter as part of the Pixel Technology helps to protect against UV-rays.Strong Yet Flexible Hold:Provides reliable hold that allows for movement and flexibility, ensuring your style stays in place without feeling rigid.Texturizing Benefits:The clay formula enhances texture and definition, making it perfect for creating messy, tousled styles or adding volume to finer hair.Matte Finish:Delivers a natural, matte look, avoiding shine and keeping hair looking effortlessly styled.Easy to Work With:The soft texture allows for easy application and manipulation, making it simple to achieve your desired style.Suitable for All Hair Types:Effective on a variety of hair types and lengths, providing versatility for different looks.\u003c\/p\u003e","brand":"Iorder On","offers":[{"title":"Default Title","offer_id":56027623686525,"sku":null,"price":3.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/5850\/7656\/files\/innova-texture-soft-clay-3-style-hold_0010591f-1d40-49f0-992e-70b1db25fb7e.jpg?v=1747498204","url":"https:\/\/www.iorderon.com\/products\/innova-texture-soft-clay-3-style-hold","provider":"onlyPINKplease","version":"1.0","type":"link"}