LOréal, the worldwide No.1 in hair colour, introduces Elvive Colour Protect. Our first range with a Light Reflecting System. Elvive Colour Protect Protecting Masque intensely nourishes, protects the hair and prolongs colour radiance.Protect and reflect your colour radiance.Elvive Colour Protect Masque with Concentrated Nourishment and UVA/UVB Filters, is enriched with a Colour Protecting Elixir for intense care in a rich, creamy texture. 1. The Colour Protecting Elixir helps protect radiance of coloured hair. 2. Concentrated nourishment transforms the look of the hair, it feels silky to touch. 3. Helps protect coloured hair from external aggressions.5x more colour radiance protectionColour protecting elixir + UVA/UVB filters