LOreal Elvive Colour Protect Caring Shampoo is LOreals first shampoo with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care to prevent colour fade and resist dulling, for vibrant, healthy hair.Whether you're a blonde-turned-brunette, a pastel lilac or a fiery red-head, Elvive Colour Protect by L'Oréal Paris is specifically formulated to care for coloured hair.It has a luxurious formula, enriched with Linseed Oil and UVA/UVB filters, and helps protect colour radiance.The star of the range is the Low Shampoo, which cleanses and conditions coloured hair in just one step. It helps keep hair looking nourished and shiny.• Larger format• Concentrated nourishment + UVA/UVB Filters• Protects hair• Prolongs colour"