L'Oreal Paris Colorista Shampoo has a purple pigmented formula. It neutralises yellow hues and banishes brassy tones. Keep your blonde, platinum, grey, silver or pre-lightened hair whether coloured or natural looking cool and ashy. Suitable for bleached hair such as highlighted or ombre looks.Purple pigmented shampooHelps neutralise yellow tones and eliminate brassinessFor blonde, platinum, grey, silver or pre-lightened/bleached hairAlternate this silver shampoo with one's regular one