Features:White Toner Neutralises Brassy Tones And Create A Pristine Icy Blonde Finish Or A First Layer For Cool, Sharp Super Cool Colours On Top.Product Uses:Our gentle, ammonia-free White Toner works best on pale yellow bleached blonde hair (any type!) If your bleached hair is darker, you'll probably end up with an ashy blonde. The best way to check the colour your hair will go is with a strand test.What it does:White Toner deposits semi-permanent blue-based colour into bleached strands to neutralise brassy yellows and create a pristine icy blonde finish or a first layer for cool, sharp colour on top.Who it's for:Our gentle, ammonia-free White Toner works best on pale yellow bleached blonde hair (any type!).If your bleached hair is darker, you'll probably end up with a creamy blonde.The best way to check the colour your hair will go is with a strand test.You must also do a skin sensitivity test before using itHow to prepare:Read all instructions that come with your product before use.The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments.AftercareReapply every 14-16 washes (or whenever it starts to fade) to keep your cool blonde clean.Help your white stay bright with Silver Shampoo and Conditioner.Use the Reincarnation Mask once a week to help nourish strands.